Creative Lead/Sr. Art Director
As Creative Lead at Jellyfish, I spearheaded Spotify's global 360 advertising campaigns, driving a 127% increase in engagement rates. My role involved strategizing concept design, managing teams, and pitching results-driven creative solutions. I led the development and execution of multi-channel campaigns across in-app, UX, email, direct mail, and paid social, ensuring alignment with Spotify's brand goals. Notably, I spearheaded Spotify's first-ever direct mail campaign, reaching over 2 million users with a personalized, impactful approach. Collaborating closely with account managers, project teams, and clients, I delivered innovative conceptual ideas and marketing solutions tailored to Spotify’s audience. My contributions also extended to new business pitches, where I developed and presented creative concepts that strengthened client trust and expanded business opportunities.
Global Digital : Email, In App Messaging, Direct Mail and Paid Social